In March 2023, Potentia Capital Fund II completed an investment into Soprano Design, a communications platform as a service (CPaaS)
for a media reported A$66.3m for an approximately 25% stake. Potentia acquired this initial stake from Australia-based media company Here, There & Everywhere (HT&E).
Founded in 1994 by Dr. Richard Favero (CEO), Soprano now processes over 10 billion messages annually and is recognised for its enterprise grade solution, reliability and data security. SMS is the core messaging functionality used by Soprano’s customers, noting that Soprano’s solution can also facilitate interactions over MMS, email, Voice, RCS and other IP base messaging (e.g. Whatsapp).
Potentia believes that Soprano represents an attractive opportunity to invest in a profitable leader in the growing CPaaS industry. In addition to its market-leading position in Australia, they are confident that Soprano has a mission-critical reliable product, strong management team, and attractive acquisition opportunities in
its core markets.
