Also during December 2023, Advent Partner 3 Fund completed an investment in MySite, a leading global provider of SaaS solutions for community and stakeholder engagement. Mysite’s products are used by governments, consultants, and corporate organisations in Australia, North America and UK/Europe, to effectively engage communities and manage stakeholders.
Established in 2003, MySite has expanded significantly via organic growth and acquisitions. It now operates internationally and offers two key products, Social Pinpoint, a Community Engagement (‘CE’) software solution and Consultation Manager, a Stakeholder Relationship Management (‘SRM’) software solution. The Business has ~75 staff and is headquartered in Brisbane, Australia.
Advent’s investment thesis will focus on five key areas
- Accelerating growth in core markets,
- Improving go-to-market strategy to allow efficient scaling,
- Acquiring complimentary platforms to expand Mysite’s footprint and product portfolio,
- Continuing to invest in the product, and
- Retaining and attracting management talent and augmenting systems to enable the business to scale
