During December 2022, Potentia Capital Fund II completed the acquisition of rex, a provider of SaaS software solutions to the residential real estate industry in Australia and the UK.
Established in 2011, Rex is a Real Estate specific software platform designed for real estate businesses to help them manage their operations, customer relationships, and marketing activities. This platform provides tools and features to manage property listings, customer leads, team collaboration, and workflow automation. The software aims to improve the efficiency of real estate businesses by streamlining their processes, reducing manual work, and providing insights into their operations. It also helps real estate businesses to maintain strong relationships with clients by providing a centralized platform to manage client interactions, track activities, and manage customer data.
Rex has publicly reported that the company has facilitated the sale of over $511 billion worth of property with users generating over $14 billion in commissions. The company currently offers four software products to help real estate agents deliver customer service at scale and are in the process of developing their fifth
product (a property management software).
